This paper presents a tractable mathematical framework to analyze the spectral and energy efficiency of an operator initiated deployment of the small-cells (e.g., femtocells) where the small-cell base stations are deliberately positioned around the edge of the macrocell. The considered deployment facilitates the cell-edge mobile users in terms of their coverage, spectral, and energy efficiency and is referred to as cell-on-edge (COE) configuration. The reduction in energy consumption is achieved by considering fast power control where the mobile users transmit with adaptive power to compensate the path loss, shadowing and fading. In particular, we develop a moment generating function (MGF) based approach to derive analytical bounds on the area spectral efficiency and exact expressions for the energy efficiency of the mobile users in the considered COE configuration over generalized-K fading channels. Besides the COE configuration, the derived bounds are also shown to be useful in evaluating the performance of random small-cell deployments, e.g., uniformly distributed small-cells. Simulation results are presented to demonstrate the improvements in spectral and energy efficiency of the COE configuration with respect to macro-only networks and other unplanned deployment strategies. © 2014 Elsevier B.V. All rights reserved.